Kärcher has reached the business year 2024 with a Revenue growth of 4.6 percent or 7.9 percent at local currency in comparison with the previous year. The cleaning specialist has this achieved a new record turnover of 3.446 billion euros. At the same time is the number of employees in the family business last year by 1,000 increased: The entire workforce now amounts to more than 17,000 Employees working together in 85 countries and 170 companies. “As being able to cope with 2024 traditional manufacturing company is
unique,” says Hartmut Jenner, Chairman of the Board of Alfred Kärcher SE & Co. KG. “The global economy was challenging, the
Economy is crisis-franking and the raw material and Freight prices are rising constantly. I am proud that we at Kärcher in this complex position have become high-form and so numerous Winning customers and opening up new markets.”
Kärcher’s broad product portfolio for cleaning and care – currently over currently more than 3,000 products on the market – has once again provided sales stability once again last year. The development of the global cleaning
cleaning market recently went in opposite directions: demand from private customers fell customers, demand from professional users rose at the same time and vice versa.
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“Our business model is definitely what sets us apart. Kärcher is
resilient because we sell our many products in all markets and channels
markets and channels and are closer to our customers than ever before,” says Hartmut
Jenner. At the end of 2024, Kärcher Futuretech was able to win one of the largest one of the largest orders in the company’s history made a special contribution to the sales result: the German Armed Forces ordered additional equipment worth almost 24 million euros.
Intelligent investments: High-tech and site development
Last year, Kärcher invested over 200 million euros to consolidate its position at the forefront of the cleaning industry and pave the way for future success. One investment focus was on pioneering technologies and artificial intelligence. In 2024, Kärcher has already provided 13,000 of its employees with licenses for the Google AI Gemini and trained them extensively in the use of the tool – making the cleaning specialist a pioneer in this field. In addition to the Google Workspace applications that have been used in the company for some time, the aim is to increase efficiency and thus free up time for demanding and value-adding activities: “Enabling our employees to benefit from the support of generative AI at such an early stage and on such a broad scale was not only the best decision for Kärcher, but can also be part of the solution for Germany as an industrial location,” says Hartmut Jenner.
2025: Outlook and innovations
Despite many global and macroeconomic challenges, Hartmut Jenner is optimistic about the new year: “We have created a good basis for further growth. If we all keep our focus on the customer, stay concentrated, keep going full throttle and keep our productivity under control, nothing stands in the way of another successful year.”
Kärcher will continue to bring a breath of fresh air to the cleaning market with new products in 2025: As an addition to the portfolio of autonomous floor cleaning machines, the KIRA B 200 will make everyday work easier for professional users in industry and logistics. Built at the headquarters in Winnenden, the scrubber-dryer robot is designed for particularly large areas with a 200-liter fresh water tank and a battery life of four hours. This year, Kärcher is setting high standards in terms of ergonomics and sustainability with new dry vacuum cleaners made from 45 percent recycled material. The eco! booster introduced last year is also environmentally friendly: the high-pressure cleaner nozzle delivers 50 percent more power with the same amount of water and energy consumption and will be introduced to markets worldwide this year.
